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Frequently Asked Questions:
What is the best lawyer online marketing strategy?
There is little question that the best form of lawyer online marketing is a combination of search engine optimization, social media marketing and pay-per-click advertising. This system will result in fast traffic and sustainable traffic from potential clients looking for attorneys in your area.
What is Search Engine Optimization?
Search Engine Optimization, also known as SEO or website optimization is the most cost-effective method for lawyer online marketing. All search engines including Google and Yahoo use an algorithm to determine which websites appear when a search for an attorney is done and what order those sites will appear in. We improve your site's score in that formula to make sure it ranks higher and can be seen by potential clients. Click here for more information.
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What is a more cost-effective form of lawyer online marketing – SEO or PPC?
The answer is both are effective. With respect to long term success, search engine optimization (SEO) is more cost-effective especially in a highly competitive market. In a less competitive market and for immediate results, pay-per-click (PPC) may be a better option. Our team does extensive research to determine if SEO, PPC (or both) are the best option to grow your practice.
How does your team get batter rankings?
Our team knows that lawyer online marketing must include a strong search engine optimization plan. Though the formula used by the search engines is secret, the factors that go into the formula are well established. We work on improving your score in the algorithm by focusing on the key factors to ranking well in Google, Yahoo and the other major search engines.
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What do Google and Yahoo consider for search placements?
Our law firm optimization and marketing team stays on top of the newest information regarding the search engines and changes to the algorithms. Presently, the primary factors are:: the website's content, coding (title tags, meta tags, etc), internal linking structure and the number of websites (and the quality of those sites) that link to your website.
Can we really get our law office site on the first page of Google and Yahoo?
Absolutely. Also, did you know that consumers equate how well a website does in the search engine rankings with quality? A majority of consumers believe that when they are searching for an attorney the higher the attorney's website appears in the search engine rankings the better that attorney is. You want to make sure your website appears high on the rankings and we are the team to take you there.
How does Pay-Per-Click (PPC) work?
Pay-Per-Click (PPC) differs from search engine optimization. SEO gets your website ranking in the "organic" or "natural listings" section of Google and Yahoo. PPC (pay-per-click campaigns) gets your website in front of consumers by putting an ad in the "sponsored ads" section. Whenever someone clicks on your PPC ad you pay a fee to Google or Yahoo. This can produce immediate traffic but it is typically not cost-effective for long-term growth unless you live in a small geographic area with a narrowly defined client base.
Useful Information
White Hat vs Black Hat Internet Marketing
Just like the days of western movies, there is a noticeable difference between "black hat" and "white hat' website marketing techniques. Black hat techniques, as you can imagine, are the "bad guys". These techniques are very similar to SPAM. They often have fast results, however, they will typically get your website banned from Google, Yahoo and the other search engines once those techniques are uncovered (and they always are). Black hat techniques are quite popular with many overseas companies promising fast results. White Hat techniques, as the name suggests, are ethical and proven techniques that are encouraged by the search engines. With a name like White Hat Marketing you know which one we believe in!
Consumers Equate Search Placements with Quality
Many consumer surveys have concluded that the majority of consumers equate a website's placement in search engine results with quality. This means the higher your website appears in the search rankings the better consumers will assume your law practice is.
Did You Know?
Consumers are searching online for attorneys in record numbers. In small and large cities alike consumers are using Google, Yahoo and the other search engines to find a lawyer in their area. Here is a sample number of MONTHLY searches being done for legal practices in some cities:
| Boston: | 200,000 monthly searches |
| Chicago: | 240,000 monthly searches |
| Dallas: | 195,000 monthly searches |
| Los Angeles: | 285,000 monthly searches |
| Miami: | 120,000 monthly searches |
| New York: | 300,000 monthly searches |
| Philadeplphia: | 155,000 monthly searches |
| Phoenix: | 180,000 monthly searches |
| Silver Spring: | 90,000 monthly searches |
| Tampa: | 175,000 monthly searches |
Tips and Hints
Website Content is Important
You may very well know that website content is important for lawyer online marketing. Did you also know that the content must be original? Simply taking content from other sources will not help you in the search engine rankings, your content must be original.
PPC – When #1 is Not Best
To maximize your return on investment it is important that your PPC ad not be listed first in the results. The highest ROI placement is typically in ads listed between #3 and #6.
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